In a down market, marketing matters!  I will customize a marketing plan that will sell your home.  I have proven results for selling homes in the Houston area.  Most of my homes sell in less than 30 days.  However, my marketing plan must allow six months for the sale because many online techniques that I use take time to be identified by google’s web crawlers.  Below I have listed a few of my marketing steps and techniques.  When you list your home with me, my goal at all times is to maximize the value of your asset as it is presented to buyers that are qualified to purchase the property.  My sellers affirm that I am available by phone and email and provide curtious customer service.

  • I research and create a competitive market analysis to determine the best list price for your home.  Then I customize a marketing plan exclusively for you.  I know what has worked in the past and can evaluate and determine what will be most beneficial for your home.
  • I provide Houston Chronicle Advertising
  • Hold Twilight and Weekend Open Houses
  • Broker Open Houses
  • Maximum Number of Online Photos at Realtor.com and Har.com
  • Text that generates interest and Search Engine Optimization
  • Online Video of your home on YouTube and many other sites
  • Over 35 websites that will have your selling information
  • Yard sign
  • Color Fliers inside and outside of the home
  • Blog posts on my customized website BuyandSellwithShannon.com to generate interest in the home.  My website is viewed by people all over the country so I post videos and photos of your home on my blog for viewers.  I drive traffic to my website through printed direct mail, advertising with realtor.com and Houston Newcomer Guides, and by linking in with real estate websites like HAR.com, Coldwell Banker and Coldwell Banker United, Realtors and Realtor.com.  My blog has been featured and is a finalist in a blog contest put out by the Mays Businss School and Real Estate Center at Texas A&M and this also increases web traffic.
  • Free Home Staging Evaluation by a Professional Home Stager if needed.  However, in this increasingly online world it is not enough for your home to have curb appeal, it must have google appeal as well.  I ensure it will be found and seen online.  My cutting edge technology in marketing ensures your home is seem online where most buyers are now shopping.
  • Coldwell Banker Local and National Advertising on radio, in print, and on TV

I pledge to give your home the best online marketing exposure available.  Therefore, my marketing plan is ever evolving because technology is constantly improving.  I stay on top of the cutting edge technology that will place your house in front of buyers online.  I can show you the web traffic from multiple sites to prove it.  The internet allows us to micro-target marketing materials to the right buyers.  It is not enough to drive viewers to your house, it is my job to find the right viewers that will have the ability to purchase your home.  I can provide you with the Marketing Activity to keep you informed of competitive market conditions, buyer activity, and the actions I have taken to market your property.