There is a formula to selling in this market:  Passion + Technology = SOLD.  It is working for my sellers.  Allow me to elaborate.

First, the house must be findable and appealing online because that is where 87% of the buyers start their home search.  This is essential to maximizing the value of your home in a timely manner.  It is not enough to simply add your home into the Multiple Listing Service. It is no longer enough to simply have “curb appeal,”  it must have “google appeal” as well and be search engine optimized and key word search-able for the scarce qualified buyer to find your home.  Professional quality pictures and video tours help turn visitors on the web pages into offers on your home.  As a Social Media Pro and ePro Realtor, I have geared my training to help me improve my web marketing and website to showcase listings with photos, videos, and information about the property that is trickled out to over 40 websites.  Social networking sites like Facebook, Twitter, YouTube, and LinkedIn also add to the listing’s “web footprint” and increase the odds of the right qualified buyer finding it.  I don’t leave the sale of your home to chance, I put it in front of buyers as well as the Realtors in the North West Houston area via e-fliers. 

Bottom line – my online marketing is proven to sell houses. I offer online home tours via videos and comprehensive real estate news and data and distribute this information through multiple channels. I am committed to cutting edge technology that improves your bottom line in real estate transactions.

Relocating to the area? With the tools for your research on my website, you can make a decision on a home without traveling or with a few days visit. I have recognized and responded to today’s consumer by staying on top of the market and the internet technology that ensures their home stands out from the crowd in any market. That’s why I can honestly tell my clients that Passion + Technology = SOLD.

Second, Passionate about Real Estate.  One of the ways I chose to drive traffic to my website is by writing my blog.  I have been awarded “The Best Real Estate Blog in Texas” according to The Mays Business School and Real Estate Research Center at Texas A&M University. 

To sell in this market, you must have a Realtor that knows the market and knows that in a down market, marketing and packaging matters.  Don’t let my use of technology intimidate you if you’re not a social media bug, just use it to sell your home.  I continue to use the traditional Realtor marketing techniques as well.  My marketing plan is proven to work even in a down market.  If you need to sell your home, call me for the help it is going to require to sell in this economy.  I’d love to help you and since I am a relocation specialist, I can help you relocate to anywhere in the world.  Of course, I think Texas is the best place to live.

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In a good market Realtors can add your home to a Realtor database and sell it in six months without doing much work.  Years ago, advertising it in the newspaper would bring you open house visitors and a sale.  In todays down market, marketing matters.  In this increasingly online world it is not enough for your home to have curb appeal, it must have Google Appeal.  My cutting edge internet technology in marketing ensures your home is seen online, where we know over 85% of buyers are looking first.  I understand how to attract the attention of buyers online and my web marketing pledge is to give your home the best online marketing exposure available.  It is not enough to drive viewers to your house, it is my job to find the right viewers that will have the ability to purchase your home. 

When I first meet with my selling clients I help them determine the most effective price for their property so they can maximize the value of what is usually their greatest asset.  Then I create a customized marketing plan that will sell the home.  My marketing plans are ever evolving and improving and different properties require different marketing avenues, but I guarantee to place your house in front of the buyers.  Backed by the Coldwell Banker name you can trust, I use national and local advertising online and printed materials that attract the greatest number of buyers to your property.  A member of the largest relocation network in Houston, we can bring in Buyers from all over the world.   

The Google Appeal is important.  It means knowing how to use cutting-edge internet strategies and it means having search-engine-optimized online open houses to showcase your home’s potential to buyers.  The internet allows us to microtarget marketing materials to the right buyers.  It’s using targeted advertising that achieves results for you.

In addition to my own customized website and many other websites that will have your selling information, photos, and videos, I use different media outlets that include Houston Chronicle Advertising, Public and Broker Open Houses, Maximum Online Photos, text that generates interest and Search Enine Optimization, yard sign, fliers, and blog posts.  Your listing is guaranteed to be seen online by buyers and I can show you the data to prove it.  My marketing plan minimizes days on market while maximizing the value of your home.

My website is viewed by people all over the country so I post photos and videos of your home on my blog for viewers.  I drive traffic to my website through printed direct mail, geo-targeted advertising with realtor.com and Houston Newcomer Guides, and by linking with real estate websites like Har.com and Coldwell Banker National and Coldwell Banker United Local.  My blog has been featured and is a finalist in a blog contest put out by the Mays Business School and Real Estate Center at Texas A&M and this increases web traffic. 

While I am marketing your home, I can provide you with Marketing Activity to keep you informed of competitive market conditions, buyer activity, and the actions I have taken to market your property.

Call me today to get started selling your home.  I will provide you and your buyer with a FREE Home Warranty if you list your home for sale with me during the month of August.

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