Story Published in the November 2009 edition of Houston Real Estate Executive
Shareholders of Pulte Homes and Centex overwhelmingly approved the merger of the two companies, making the combined company the nation’s largest home builder and vaulting it into the top 10 of Houston-area builders.
“Combining these two industry leaders creates tremendous opportunities for our customers, employees, and shareholders,” says Jim Rorison, President of Pulte Homes’ Houston operations. “Our shared commitment to product quality and customer service, combined with the complementary brands, land positions, and building models make this a powerful merger that can accelerate our return to profitability.”
Rorison also adds that there is tremendous value in fully leveraging its brands across all buyer segments to further drive better results in traffic, sales and profitability. “With the addition of the Centex brand, we have a great opportunity to position Centex (and Fox and Jacobs regionally in TExas) as our high-value brands, targeting the entry-level buyer seeking affordability and value. Pulte will be positioned as the brand for move-up buyers looking for high quality.”
The combined company now builds in 26 communities in Greater Houston.
For details and information about a community near you, visit www.pultehoustoninventory.com .
