Here is an article I wrote that will appear next week in the Houston Chronicle.

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Anyone who watches the news or drives through a neighborhood can tell you that the real estate market is down.  Home loans are hard to come by, there are more sellers than buyers right now, and consumers are reluctant to buy big-ticket items in the current economy.  If you need to sell your home right now, it will be competing in the marketplace with other pre-owned homes, foreclosures, short-sales, and builder inventory for the scarce qualified buyer.

There is good news.  There are techniques that allow your home to compete and stand out above the competition.  In today’s challenging economic times, it is increasingly important to leverage technology to maximize your exposure of your home.  It is simply not enough to have curb appeal, you must have Google appeal as well.

Finding an agent that can make your home findable and appealing online is essential to maximizing the value of your home in a timely manner.  It is not enough to simply add your home into the computer, it must be search engine optimized and key word search-able for the right buyers to find your home.  Professional quality pictures and video tours will help turn visitors on the web page into offers on your house.  Social networking sites like Facebook, Youtube, and LinkedIn, also add to the listing’s “web footprint” and increase the odds of the right buyer finding it.

One of the ways I chose to drive traffic to my website is by writing a blog.  In fact, I am one of the five finalists in the state for the “Best Real Estate Blog in Texas”.  This contest is hosted by the Mays Business School Real Estate Center at Texas A&M University.  You can give my blog a vote in the finals at www.Blog-Vote.com.  I appreciate your help and would love to help you sell your home or find your family’s next home.

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Showing 4 comments
  • Henry

    I enjoyed your article. I am going to test you out in a couple of months when I am ready to sell my rent house.

  • shannonregister

    As far as I know it will run Sunday. That is what the lady told me. I will post a link (cron.com) when it comes out.

  • StayAtHomeMomma

    Good post thanks. THere is hope for us yet.

  • Chris Parks

    Good article. I will look for it this weekend. I am assuming it will be in Sunday’s real estate section.

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